App Re-design: Globe & Mail
Redesigned News App for the Globe & Mail. This new visual design strives for an improved user experience, while still obtaining its original brand.
COURSE: Typography 2 , year 2
TYPE: Typography, UX/UI design
TOOLS: Adobe Indesign, Adobe Illustrator, Adobe Photoshop
DURATION: December 2016 (1 month).
The goal for this assignment is to produce 4 pages for any news app which lacked good typography, user-experience and visual design. The four pages created are as followed: Splash page, News landing page, News article page, and navigation overlay.
RESEARCH / OBSERVATIONS
While observing the original Globe & Mail app there were many visual and typographic issues that appeared. The use of type is not consistent and did not obtain a friendly-user experience. There is also a lack of consistency between the text alignment. The original navigation page feels out of place compared to the entire app as a whole. The use of fonts are difficult to read, and there seems to be an exaggerated amount of space between categories, and news articles throughout the app. The logo often disappears throughout multiple pages which lacks a sense of branding. As a whole, it was apparent that there was room for improvement within the globe & mail app.
My intent for this assignment was to re-create the Globe and Mail app by allowing it to be more sophisticated and user-friendly. The original app design is extremely chaotic, inconsistent and unappealing. This new re-amped design has clean icons, great typographic hierarchy, consistent text alignment, fonts and layout, and continues to promote the Globe & Mail brand much more effectively.
Four pages on the original app. Loss of typographic hierarchy, organization and consitancy.
Simple icons created for the app to create a sense of harmony and ease for the users.
Four final app pages carefully designed for the Globe and Mail.