Editorial Design: Runway Magazine
20-spread Magazine that highlights girl power, achievable full-body workouts, a sport-apparel review and a personal progress story.
COURSE: Typography 3 , year 3
TYPE: Editorial, Typography
TOOLS: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Light room
DURATION: October 2017-December 2017.
The goal for this assignment is to create a 20-spread magazine on a topic we attain an interest in. Being that I am a gymnast and love everything which can promote healthy living, and girl power I decided to use this opportunity to explore a women’s magazine.
RESEARCH / OBSERVATIONS:
Current Fitness Magazines:
Prior to creating my editorial piece, I analyzed several magazines, specifically fitness and women. What I gathered is that they all obtain an overload of information that viewers do not want to read. They are un-realistic and chaotic in regards to layout, photography and typography. I want to create a piece where it combines both sport apparel as well as fitness. Due to this amazing combination the title of this magazine is called “Runway.”
I am very content with my successful editorial piece “Runway”, and hope to inspire women to get a jump start on their fitness journey. If I were to take this to the next step I will create more issues related to fitness, health and lifestyle geared towards women. I will also create an online version for those who are not print-lovers, and experiment with an online app with motivational daily quotes, blog-like stories, photo’s, transformation stories etc.
Several logos in process prior to the finalized name and logo.
Tone that Tush
This spread showcases one of many one month plans for women. These plans are detailed specifically for each body party in order to see real results.
This spread is a review based upon the apparel "Gym Shark." The model is representing this brand while working on her physique at the gym. This brand unifies all women (and men) and allows one to feel comfortable in their own skin. The use of colours are neutral as well as some vibrancy to showcase energy.
Feature Story: Yosra's Story
This spread is a sneak peak into the feature story of an interview with Yosra Haydar and her journey in regards to health and fitness.
This video encompasses all the spreads of Runway magazine.